Oil Seal Replacement 1985 Outboard

I am trying to replace my Oil Seals on the lower unit of my Outboard Motor.
The owners manual shows it takes 2 seals. My problem is the direction of the seals. Do the Seals face FWD or BACK. It looks like they go in the same direction, I just cannot tell what direction.

[boats.net]

Lips of seals face out to keep water out.