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If it is a choice between the two, would a manufacturer be more inclined to offer a 10 year warranty because he believes in the product or to enhance slow sales?
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IMO -
"Sales" & "Marketing" would propose it
- to increase slow sales
- to counter market concern that the product is problematic
"Management" would allow it -
-only after "Finance" did an analysis that showed it was not guaranteed to bite them in the butt down the road
OR -
-so desperate to hit near term performance goals that they don't care
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